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Paint manufacturer and retailer Benjamin Moore launched the Benjamin Moore Color Portfolio app and integrated Benjamin Moore ColorReader device from color management solutions provider Datacolor to aid color selection. When used in conjunction, the two tools are designed to make expert-grade tools available for professionals on their mobile devices.

The Color Portfolio App supplements physical color tools using augmented reality (AR) with features including virtual fan decks, accurate photo and video visualizers, and renderings to apply Benjamin Moore color to surfaces in real-time. The app allows users to "try on" colors, save selections, and share images instantly to improve the speed with which color decisions are made.

When the ColorReader is connected to the app, users can immediately and accurately color match interior and exterior flat surfaces and materials to a suite of more than 3,500 Benjamin Moore colors. Users simply place the ColorReader on the desired flat surface, and the app displays the three closest paint color matches.

“Benjamin Moore is committed to providing its customers with innovative tools and resources like the Color Portfolio app and ColorReader device that enable them to work more efficiently,” Andrea Magno, Benjamin Moore director of color marketing and development, said in a news release. “From providing professional users with immediate visuals for clients to helping homeowners feel confident in their color choices, this innovative technology provides instant results and removes some of the guesswork from the color selection process.”

The Color Portfolio app is compatible with both iOS and Android devices. The ColorReader device is available in two models: the standard ColorReader and the ColorReader Pro, both available for purchase from select Benjamin Moore retailers or online directly from the company. Montvale, N.J.-based Benjamin Moore has a portfolio spanning six brands and the company's paints are available from more than 5,000 locally-owned and operated retailers.