This article originally appeared on the BUILDER website.
Behr has begun to roll out a new, reimagined design for its one-gallon paint cans, which will incorporate the “Simple Pour” plastic lid system. Each new can will feature a 100% recyclable lid with an integrated, re-sealable 70mm center opening.
Using this new lid design, Behr aims to make paint pouring easier, eliminate the mess and rust issues of traditional paint cans, and provide a way to keep paint fresh for longer periods of time.
"The current gallon paint can was long overdue for innovation," says Jodi Allen, chief marketing officer at Behr. "We've spent years experimenting to perfect this new design, making sure this revolutionary new can is both environmentally responsible and effective in alleviating common pain points in the painting process. This new design will ensure do-it-yourselfers and pros alike can easily use and preserve Behr's high-quality products."
Each can will include a separate plastic pour spout, which snaps in and out of the center opening. The new lid may also be removed in the same manner as traditional paint lids, if a wider opening is preferred.
"DIY and professional customers alike will appreciate this new design that ensures a perfectly clean pour and easy, secure storage every time," says Chris Waits, merchandising vice president at The Home Depot. "The new lid also saves time and effort for customers due to the easy-to-remove, plastic screw cap—helping shoppers get in and out of the store and back to 'doing.'"
The new lids will roll out first on one-gallon cans of BEHR MARQUEE Interior and Exterior Paint & Primer, available at The Home Depot. behr.com
