Earlier this fall, Casaza, a new home furnishing website, was launched. The service was influenced by and launched through the popular HGTV program Property Brothers and stars of the show, Jonathon and Drew Scott. The design platform aims to offer customers a new experience that takes the interior design spectrum a step further than competitors by giving customers the ability to gain inspiration and a access a marketplace of products specified for their needs.
Media company PSFK spoke with Casaza president Taleeb Noormohamed, who discussed the business model, target audience, and aims of the platform among other topics. Noormohamed says Casaza aims to bring together consumers and professionals providing online design services and design planning platforms in a common market.
Noormohamed also clarified that while the Scott Brothers are a big influence on the platform, Casaca is not exclusively using Scott Brothers products.
"When we're talking to designers, we're saying, 'Look, this is actually coming from folks that have a vested interest in actually making sure things turn out well. It's not pure play marketplace.' It's much easier for designers to see the value in this."
In terms of a target niche, Noormohamed said Casaza is not aiming for one particular group of people, but said the platform "should be a place where anyone excited about the idea of designing, excited about creating beautiful spaces for themselves and to create their own version of a home" can use Casaza to cater towards their needs. Noormohamed also said the service differs from other design inspiration platforms because it is an actual marketplace instead of a vacuum of ideas.
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