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How the Power of Suggestion Can Help You Upsell Siding

When it comes to siding upsells, what is it that ultimately convinces homeowners that spending more money on a siding job makes sense? Design. But there's more to it than that. More

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Twister logic: the tornado dilemma sharpens debate over cost vs. benefit

In the wake of the powerful tornado that devastated Moore, Okla., customers who saw their roofs ripped off and homes destroyed are asking what can be done next time. More

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8 Hot Kitchen Trends for 2010

Three leading designers whip up a recipe for winning kitchens in the new economy. More

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Builders' Show Product Picks, Day 3

More product finds from the International Builders' Show in Las Vegas. More

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