Senior Housing

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The Elderly's Statesmen

If you want to study a company that took a fresh look at an old industry, or that knows how to find and train employees who take customer service to heart, consider Sunrise Assisted Living. Paul and Terry Klaassen learned about the senior care options available in this country when Terry's mother was terminally ill in the early 1980s. They built a system modeled after assisted care houses in Holland, where Klaassen had visited his grandparents, called verzorginstehuizen. More

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Future Boom? Will baby boomer retirement be a demographic bonanza or a washout for the remodeling industry?

Either that or they sold their homes and moved into childless retirement communities. San Diego marketing consultant Phil Goodman, operator of Boomer Marketing and author of Boomers, The Ageless Generation, predicts that for baby boomers, retirement in the conventional sense is "not an option." A 1998 AARP survey found 8 of 10 baby boomers expect to be working at least part-time during their retirement. More

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