Needs determine that a purchase will be made, but wants drive what is purchased More
Remodelers need a reliable way to convert leads into sales opportunities. A call... More
Enter the sales process to solve people’s problems and be honest, and you will... More
Fewer people are set to move than at any other time in the history of the U.S.,... More
Brian McCauley looks back at the sales messages that struck a chord with remodelers More
Due to elevated mortgage rates and continued price appreciation, buying power is... More
In sales there are only three big objections to overcome, and for each one there... More
Sales fell 28.4% on a year-over-year basis as high mortgage rates priced out many... More
Trying to overcome price objections with this sales technique can easily backfire. More
Paul Winans urges remodeling contractors to ask potential client why the remodel... More
