Brain McCauley asked for feedback on the use of tie-down question. Armed with... More
Brian McCauley looks back at the sales messages that struck a chord with remodelers More
In sales there are only three big objections to overcome, and for each one there... More
Trying to overcome price objections with this sales technique can easily backfire. More
If you're in the remodeling business to make money, and not just earn a wage,... More
Building rapport is important, but be careful you don't overdo it More
Asking the right questions is essential, but it's not enough to win the sale More
To close the sale, you need to know how each of these influence the customer More
Salespeople need a strong definition for the word "value" to use to describe what... More
Without selling, there is no need for accounting, installing, supervision,... More
