Brian McCauley looks back at the sales messages that struck a chord with remodelers More
Sales fell 28.4% on a year-over-year basis as high mortgage rates priced out many... More
Building rapport is important, but be careful you don't overdo it More
To close the sale, you need to know how each of these influence the customer More
Salespeople need a strong definition for the word "value" to use to describe what... More
Offering three price options, and directing buyers to the middle one, is an easy... More
That's the first question remodeling clients ask themselves. How you present... More
How making your design team a more valuable part of your design/build company can... More
Your client's may appear calm, but lurking beneath is a hot mess of emotions you... More
