If you don't ask, the buyer might think you lack confidence. More
Actively involving the client and asking the right questions is a sure-fire recipe... More
When you sell a remodeling job, you need to tell a story. But it's not just about... More
Needs determine that a purchase will be made, but wants drive what is purchased More
Brian McCauley looks back at the sales messages that struck a chord with remodelers More
Sales fell 28.4% on a year-over-year basis as high mortgage rates priced out many... More
Building rapport is important, but be careful you don't overdo it More
To close the sale, you need to know how each of these influence the customer More
Salespeople need a strong definition for the word "value" to use to describe what... More
Offering three price options, and directing buyers to the middle one, is an easy... More
