Customer Segments

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Wrong-Headed: Avoid These Marketing Mistakes

It's easy for even the most experienced marketers to fail to follow best practices. A reminder of what NOT to do. More

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Online Solution Convenient for Homeowners Who Want Windows Now

Zen Windows sells 99% of its product to homeowners who never see a salesman. The Internet and email are key components in this sales process. More

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I Can(ít) Relate: An Interview With Colette Carlson

You wonít get far trying to sell to women and men the same way. Hereís why. More

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How To Sell Single Homeowners

How can you blow it when selling to singles? Count the ways. More

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Second-Home Sales

2008 Investment and Vacation Home Buyers Survey by the National Association of Realtors More

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Clients Asking to DIY Parts of Their Remodeling Projects

Remodeling Services Unlimited is allowing some clients to work on segments of a remodeling project themselves. More

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Mix It Up

Operating a sell-furnish-install (SFI) program in Charlotte-area stores puts The Carolina Building Group in daily touch with the mood of the market. More

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Minority Report

Are the buying signs for minority prospects different? Definitely, experts say. More

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Profiling Success

Does personality profiling actually predict sales success? Often, but not always. More

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Researching Women's Purchasing Habits

Earlier this year, Kleber and Associates Marketing and Communications, in... More

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