311 Call Centers

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How to help foreign-born workers work legally

How do you help foreign-born employees and subcontractors work legally in this country? More

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Postcards keep firm in mind

Home Equity Builders (HEB) maintains a constant and upbeat presence in the minds of homeowners in affluent Great Falls and McLean, Va. Thanks to the postcards in their mailboxes, residents know HEB is local, wins awards, and does high-end remodeling as well as handyman work. More

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Your Kind of Town

Chicago awes first-time visitors. They've come expecting a grimy rust-belt... More

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BUILDER Magazine's Top 10 Elements of Style

Hip, chic, and trendy are great for clothes and cars. But when your product is... More

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The Elderly's Statesmen

If you want to study a company that took a fresh look at an old industry, or that knows how to find and train employees who take customer service to heart, consider Sunrise Assisted Living. Paul and Terry Klaassen learned about the senior care options available in this country when Terry's mother was terminally ill in the early 1980s. They built a system modeled after assisted care houses in Holland, where Klaassen had visited his grandparents, called verzorginstehuizen. More

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Dandy Handymen, Part 1

Are you thinking about hiring a handyman or starting a handyman division for your... More

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Remodeler uses jingle for marketing

A suburban Kansas City remodeler has found that a radio and television campaign featuring a jingle has increased the number and quality of leads he gets.After learning Home Depot was coming to Lawrence, Kan., Marc Ridenour of Natural Breeze Remodeling decided to do something so his firm's name stuck in homeowners' minds when they thought "remodel." A survey was cited in which 1,000 Lawrence residents were asked, among other things, which companies came to mind when they thought about remodeling services. After the seminar, Ridenour paid $2,200 to an Indiana company to write and produce a jingle. More

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