The housing market is the hottest it’s been in years. And one of the biggest groups of homebuyers – millennials, or the new “30-somethings” – are buying “fixer uppers,” according to the survey findings of HomeAdvisor 2017 Home Improvement Trends.
These homes are crying out for a professional’s touch. Soon, these homeowners will be crying out for your remodeling expertise, too. About 8 in 10 recent home buyers plan improvements to make their homes more livable and beautiful.
How can you court this promising market? Show them you understand their design needs. Millennials are all about personalizing spaces to their signature style. And that style is increasingly coming from inspiration on Pinterest. In fact, one out of two US millennials use Pinterest every month and 54% of those users say Pinterest inspired them to buy extra items to spruce up their homes.
So, what are the current popular trends on Pinterest?
A peek at a recent Pinterest boards reveals a panorama of wood planks on the walls and ceilings, not just the floors. It’s nothing like your grandfather’s recreational room paneling, with its poor imitation of knotty pine.
Wood-look walls are a great way to add texture, bringing nature inside. Beadboard and shiplap paneling – types of wainscoting – are popular right now, thanks to the resurgence of farmhouse chic.
Beadboard is a decorative style of wood paneling that adds instant charm and a beachy vibe to spaces.
Shiplap is its country cousin. These planks are horizontal, wider than beadboard and fit tightly together. Shiplap feels authentically rustic, especially when you use a weathered or driftwood look. Armstrong Ceilings’ wood plank products achieve these looks and are easy to install.
Another popular Pinterest trend? Metallics are making a big comeback on accent walls and backsplashes. Designers and homeowners are choosing eclectic styles with mixed metals in kitchens, baths and other living areas.
Armstrong’s metal wall panels, for example, are available in chrome, copper, brass, lacquered steel and white finish options. There are a variety of patterns that can easily be installed as an accent wall.
For kitchen remodelers, stainless steel backsplash panels from Armstrong are available in five patterns with the added benefit of being naturally resistant to rust and corrosion. These panels are pre-cut to fit most kitchens.
The next time you want to score points with a millennial remodeling prospect – open up that Pinterest app and woo them with wall options.