Home-improvement retailer The Home Depot is accelerating its investments in resets of its outdoor power categories. The retailer is also refining and simplifying its primary brands across the outdoor power category.
The enhanced assortment will include the company’s top brands of cordless outdoor power—Ryobi, Makita, DeWalt, and Milwaukee—as well as “trusted brands” of gas-powered products: Toro, Echo, John Deere, Cub Cadet, Honda, and Troy-Bilt. As part of The Home Depot’s merchandise reset, the company has made the decision to discontinue the Ego line of outdoor power equipment.
“We have been extremely pleased by the customer response to our premiere outdoor power brands, as we improved the shopping experience with a simplified presentation,” Ted Decker, executive vice president of merchandising, said in a news release. “Similar to prior resets in our power tool business, outdoor power equipment is being reset and positioned by brand, and we will complete this rollout to approximately 1,300 U.S. stores by year’s end.”
Earlier in 2020, Home Depot began refreshing its presentation of its outdoor power category in an effort to make it easier for customers to determine which equipment would best meet their needs. Home Depot’s branded-bay presentation features the latest in battery-powered technologies that have become popular among both professional landscapers and DIYers.
Home Depot expects to complete the resets in all of its remaining stores through the spring of 2021.