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Interior design startup Havenly is raising $32 million in funding and plans to use the funds to create its first private label brand. The startup is aiming to integrate its own products into its design recommendation engine, Tech Crunch reports. The Denver-based company is an interior design consultancy that pairs designers with users looking to redesign their homes or apartments.

For Havenly, there have been two sides of the business, commercial partnerships with vendors and the paid design services for users. Havenly puts an emphasis on pairing users with an individual designer with whom they can chat on the phone and share their hopes for the space, something CEO Lee Mayer says can help make the space feel more customized to them.

The big evolution with this raise will be that Havenly is going to start putting its own products into the mix with a private label called Cove Goods. The line largely seems to be focused on accent pieces, but they are working on some furniture as well.

Havenly has now raised $57.8 million. Series C investors included Foundry Group, Lerer Hippeau, Kickstart Ventures and Gingerbread Capital.

In addition to the tens of million in funds raised, Havenly also recently partnered with home remodeling marketplace Remodelmate.

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