Dessie Davidova

The popularity of vinyl floor tiles and vinyl flooring has increased significantly in the past five years, according to consumer research conducted by Flooring Clarity. According to the Flooring Clarity study, the demand for luxury vinyl tile (LVT) has quadrupled since 2014.

When Flooring Clarity began tracking spending figures on LVT in 2014, consumers spend $1.1 million on the flooring type. However, as homeowners have looked to elevate their spaces aesthetically while saving money, the amount spent on LVT rose to $4.1 million in 2019.

Vinyl flooring has experienced a similar increase in demand over the past five years, according to the study. In 2014, $1.5 million was spent on vinyl flooring by homeowners. When data was most recently collected, in 2019, homeowners spent $2.1 million on vinyl flooring as the flooring type has become a popular material choice for kitchens and family bathrooms.

The top reasons for choosing vinyl as a flooring alternative include replacing damaged floors (50%) and updating the interior (48%), according to Flooring Clarity. Homeowners indicated interest in vinyl over hardwood flooring or ceramic tiles because of vinyl's strong durability and water resistance.

The study also indicated that 41% of the 1,000 responding households fitted the vinyl flooring themselves and 46% reported purchasing the flooring online and having it delivered ready for installation. Three in 10 respondents reported hiring a contractor to install vinyl flooring, and 8% reported having a family member or friend install the flooring.