Walt Stoeppelwerth

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Reading List

The E-Myth Revisited, by Michael Gerber, reinforced and clarified for me the systems approach to building a business. The Get Hooked On Your Own Ability audiocassettes by Phil Rea offer down-and-dirty sales training that I give to all my designers and sales associates. More

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Selling Services to Past Clients

Up until the past 10 to 15 years, the only segments of the remodeling or home... More

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Charge Customers What Work is Worth

Professionalism and a willingness to be aggressive are all you need to charge more... More

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Remodeling's High Tech Future

For the past five years, the most high profile technology companies in the remodeling industry have been Internet referral services. Unfortunately, those Web-based businesses haven't had the same success that Realtor.com and Homebuilder.com have had in the real estate and home building markets, respectively. More

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Change in the approach to compensation

Some roofing, siding, and window companies still sell at 300% to 400% markups, with salesmen paid commissions in the 10% to 15% range. In the general remodeling market, on the other hand, the average sales commission is 6% to 8% of total cost, with the commission jumping to 10% on a project in the $5,000 to $20,000 range. More

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Blueprint for meeting profit goals

Paul Winans of Winans Construction, Oakland, Calif., agreed to reveal the methods he employs to produce high margins. A full 17 of the 20 jobs he does each year produce the high gross and net margins he considers vital to his success.To demonstrate how it all comes together, Winans agreed to examine a single project, Job X. The clients' names have been withheld to protect their privacy. More

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Ensure Customer Satisfaction with Communication

Demonstrate all products such as appliances, locks, thermostats, and more, that require customer use. One of the best guarantees of a smooth-running project is an on-site communication center, a place where customers and lead carpenters can leave or exchange messages. More

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Measuring a Lead Carpenter's Efficiency

In the past 10 years, the lead carpenter system has gained acceptance and dramatically changed the way many contractors work in the field. Most people agree the lead carpenter system, with its one-man crew, significantly increases productivity. More

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BizMat.com: Answers to business and management questions

Tom Couvillion, BizMat marketing manager, says the self-help tool for small and large businesses is made possible by interactive software. Instead of having to wing it, or go with their gut, they can contact us," says Jason Plotkin of BizMat, who adds that the site also provides resources, such as change order forms or checklists. More

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Design/Build concept growing popularity

The design/build concept is growing in popularity among remodeling companies and consumers alike. In the early days of remodeling, few if any companies were able to design as well as build their projects. More

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