Rob Adler

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What design/build means

When a remodeler says his company is "design/build" what exactly does that mean? More

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Design can be a profitable venture

When he started out 16 years ago as a practicing architect and partner in Socha Builders, Rob Adler did not charge anything for the creative phase. “We charged nothing so as to get noticed, and we agreed in advance that if the client was pleased with the design, they were only obligated to pay for the construction documents,” he says. More

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Two companies work as one

After a year in business, Rob Adler, a licensed architect, wanted more control over his designs. He opened a new construction company and subbed out work. He worked so often with one particular firm, Socha Builders, that the two owners decided to merge. More

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