Marla Selko

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Referral services generate local leads

Marla Selko does her due diligence on remodelers: their licensing and insurance, their workmanship and expertise, their responsiveness to clients. She does her due diligence on homeowners: their project scope and budget, their expectations, location, and timeline. Then she plays matchmaker between the two groups, in a fast-growing and decidedly personal twist on the remodeling-referral business. More

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