Kirk Morris

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How Using Core Values as a Touchstone Leads to Profits

Victoria Downing tells of a Michigan remodeler who didn't just write a set of core values; he refers to those values at every one of its weekly staff meetings. The result? Happy customers and a successful business. More

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Resilient Michigan Remodelers Survive Market Plunge

The remodeling economy in most of the country is sluggish and weak. Remodelers are working harder for less. Successful years are still possible, but only for those who plan carefully and work their plan. More

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Marketing a Better Business

With construction complaints usually ranking in the top three grievances at the... More

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