Joanne Hall

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Mixing Up the Markup: Squeezed for Profits, Reassessing Markup

Does the tighter market call for tighet prices ó and thus lower markup? More

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Don't Bank on It

Securing financing is getting more personal in the wake of the credit crunch. Remodelers are finding they may need to dig deeper within clients' finances and with their own lending partners. More

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Getting Serious About Marketing

For the first 10 years, referrals came effortlessly to Villa Builders, in Arnold, Md. The turning point was the “very bad year” of 2006, says co-owner Joanne Hall. “What happens when youíre not marketing and you come into a major dry spell?” More

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