Jake Jacobson

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'No Problem': In Sales, the Bogus Promise Comes Back To Bite

When it comes to doing whatever it takes to make the sale, hold your salespeople accountable for what they promise customers. More

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How Much Are Your Windows? It's Not All About the Price

Homeowners always want to know what the price is. But if they buy from you, it's not going to be because of price. It's going to be because you've made them feel that whatever they pay, it's worth it. More

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Pitch-Perfect: How to Run a Sales Meeting

Sales meetings are a key component in your sales process, setting the tone for and influencing the success of the meetings required to close the sale. More

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