Greg Smith

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Marketing Your Brand

As the remodeling industry contemplates rebranding its image for the... More

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Web Extra: What's Your Company's Brand?

As noted in Don't Grandstand the Brand, the successful branding effort of Greg Smith Co., of Falls Church, Va., hinges in large part on the remodeling company's everyday actions, including extensive community service. More

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Lessons buried in your bodies of work

Laid out on the table under the intense rays of the fluorescent lights, the victim was a $100,000 addition that had exceeded your estimate by 10% and missed your scheduled finish date by six weeks. Precisely what went wrong was unclear, but the evidence suggested a multitude of culprits. More

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Using postcards vs. letters for marketing

Like Phillips-head and flat-head screwdrivers, both postcards and letters are... More

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