Diane Menke

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Getting to Know You: Using Video to Help Prospects Get to Know Your Company

Videos help potential clients get to know the company and its owners before they begin working with them. More

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It's Who You Know: Make Your Marketing Personal

Blast mailings alone won't cut it. Today's marketing needs to be personal. Many... More

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Tripping Out: Reducing Lumberyard Runs Is a Matter of Planning

Checkout lines may be shorter, but trips to the building materials store are still time wasted and money lost. More

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Longtime Employee Inertia Reversal

To help its longtime production staff buy in to financial goals, Myers Constructs has embraced short-term target goals, staff empowerment, and limited open-book accounting. More

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Web Marketing Makeover

In slow economic times, an updated website could be bringing in more business than... More

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Woman-Owned Design/Build Firm Diversifies Its Markets

Myers Constructs is gearing up to expand beyond residential remodeling by leveraging professional partnerships and networks of buyers. A recent, successful step in that direction is a project replacing 35 windows in a historically sensitive art institution. More

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Blogging Helps Philadelphia Remodeling Firm Entertain and Engage

Cost-effective marketing tools, blogs are in many ways ideal for remodelers:... More

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