Derek Reijnen

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Value-Driven Luxury: Even High-End Clients Are Demanding More for Less

Upscale consumers know it's a great time to buy property and remodel, but they are being more picky and want more for their money. More

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Small Jobs Add Profit

There is plenty to worry about when you take on any project More

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Ten Commandments for Subcontractors and Vendors

The Reijnen Company in Bainbridge Island, Wash., focuses on very large, very... More

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Third-Party Market Research Pays Off

Remodelers often ask, Where's the opportunity for growth? Where should I invest marketing dollars?Derek Reijnen of the $5 million-a-year The Reijnen Co. in Bainbridge Island, Wash., tackled those questions at his design/build firm. He contracted a Seattle consultant for $7,000 to analyze his market using building permits and census data, and by canvassing architectural and real estate firms. More

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