David Alpert

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Web Savvy

REPLACEMENT CONTRACTOR talks with David Alpert of Continuum Marketing Group, LLC about the importance of web presence for replacement contractors. More

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Actions to keep business strong

With leads dropping like flies throughout the industry, refining your marketing... More

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Weigh tech support options carefully

Your designer may be a computer guru, but does that mean he or she should also be running your company's networks and data security infrastructure? Or answering the call when someone's monitor freezes? Or troubleshooting when the high-speed Internet connection goes on the blink? More

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Creating and effective Web site

When it comes to remodeling and the Internet, consumers are leading the way.... More

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Using postcards vs. letters for marketing

Like Phillips-head and flat-head screwdrivers, both postcards and letters are... More

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Mailing list is key to direct marketing

Direct mail is the strongest weapon in many remodelers' marketing arsenals. But no postcard or newsletter is worth the paper it's printed on unless it reaches the right people. “The most important thing in any direct mail campaign is the list,” says David Alpert of Continuum Marketing Group. More

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Postcards keep firm in mind

Home Equity Builders (HEB) maintains a constant and upbeat presence in the minds of homeowners in affluent Great Falls and McLean, Va. Thanks to the postcards in their mailboxes, residents know HEB is local, wins awards, and does high-end remodeling as well as handyman work. More

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Brand your firm's strengths on Web site

What aspects of your remodeling business put it in a class of its own? By “... More

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Sharper Image

When was the last time you updated your corporate identity? Chances are it's been a while. "Most people wait until they have a problem before they start taking a look at their marketing materials," says David Alpert, president of Continuum Marketing in Great Falls, Va. More

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Understanding marketing basics

Marketing: it's everything a business does that touches prospects and clients. It... More

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