Remodeler opens a new location with a tight budget and minimal staffing and waits to see if the investment will pay off. More
Homeowner seminars offer a way to position yourself as an expert and to boost leads as well. More
Strategies to keep crews, trades, and clients safe in and around winter jobsites. More
The danger of a sales commission based solely on volume is that the salesman has no incentive to sell a profitable job. More
Upscale clients respond to sophisticated, high-quality printed marketing materials. More
Referral management is not just about data management,” says Terry Parker, marketing and event coordinator for HomeCraft, a Lenexa, Kan., design/build company that derives 90% of its business from referrals. “If we're not managing referrals properly, we're not managing our company properly.” Strong words, maybe, but referrals are your strongest leads. More
The initial meeting with a prospective client is too important to rush into your sales pitch. “It's all about bonding and rapport,” says Bruce Curtis of Washtenaw Woodwrights, Ann Arbor, Mich. He typically devotes 5 to 15 minutes to small talk before steering the conversation toward the real purpose of his visit. More
Many small-business owners feel that they shouldn't have to “baby-sit” their employees. After all, the people that have been hired are all professionals. They know what has to be done. They don't need monitoring. Is this a realistic or an effective point of view? More