Darren Slaughter

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6 Advantages of Social Media Advertising Over Traditional Advertising

Still hesitant to make a commitment to social media? These reasons may convince you to jump in. More

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Homeowners Are Online. Are You Optimized and Ready for Them?

Forget the phone book as a lead source. Homeowners are online looking for home improvement pros. Columnist Darren Slaughter talks blogs and SEO as ways for you to get their attention. More

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Facebook Going Away? Don’t Believe the Hype

Earlier this year, media headlines announced that the demise of Facebook was imminent. Darren Slaughter tells why that won’t be the case. More

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So You Have a Lead. Now What?

Leads are the lifeblood of any business. So why do so many remodelers give up after one failed follow-up? More

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Pitch Personalization to Attract Choosy Clients

Customize has become an overused buzzword. Try preaching personalization to boost sales. More

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Marketing is a War Zone. Do You Have the Tools You Need to Survive?

In order to succeed in marketing, you need an edge.�In the remodeling space, that edge is social media. More

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Social Media and the Death of the Review Site

Within the next three years, social media will replace online testimonials and review sites as a major confidence factor used by consumers. How do your profiles measure up? More

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Get Rid of Vendor Links Once and for All

Are you unintentionally sending potential clients into the arms of your competitors? If you have a "supplier links" page on your website, you may be giving business away. More

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Social Circles: Why Social Media Is an Effective Way for Remodelers to Draw in Clients

Social media is becoming an increasingly important part of remodelers' online strategy to engage clients. More

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