Dale Brenke

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Ideal Install: The Case for Employee Installers

Installing roofing, siding, or windows with your own crews can be a key competitive advantage, if you know how to manage them profitably. More

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Storm Work Builds Roofers Sales

Weather events can push a lot of business your way, but it's not necessarily going to be profitable unless your company's prepared to handle it. More

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Fewer, Smaller Jobs Make Motivating Salespeople Tougher

Keeping salespeople motivated in a tough economy is no easy job. More

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Hard or Soft Sell?

Energy tax credits can help bring new business if you market and sell them in a way that fits who you are and what you do. More

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Big Fish

Dale Brenke rattles off the numbers. In a market with 44,000 households and 208,000 people, SchmidtSiding & Window Co. manages to get the lion's shareof the business in several of the five product lines it sells and installs. Forinstance, in 2004 and 2005, the company had the highest market shareof any Gutter Helmet dealer in the network. More

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Marketing Masters

It's only recently that a distinction has been made between replacement contractors ópurveyors of replacement windows, siding, and roofing; gutters and gutter protection systems; and decks and sunrooms ó and full-service remodelers. More

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Profile of Dale Brenke of Schmidt Siding & Window

Last fall, Dale Brenke (Big50 2004) ran a series of television advertisements... More

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Getting the siding job done in cold weather

Where weather gets cold -- really cold -- contractors have ways to get a siding... More

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