Chris Withers

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Engineering the Customer Experience, Part 1: The Sales Process

Part one in a three-part series on engineering the customer experience More

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Knowing how and when to raise fees

Setting fees is relatively straightforward. Knowing how and when to raise them, however, can be a bit tricky. Costs such as labor, insurance, and equipment tend to rise steadily with occasional sudden spikes; materials are more volatile. If your fees don't account for that fluctuation, your profits slip. More

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Choosing the right hues

When it comes time to select paint colors on a project, upscale remodelers Cress Carter and Chris Withers do what they've been doing for years and what others in the industry have recently begun to offer: they bring in a color consultant to help clients choose the right hues for their homes. More

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Ways to educate prospective clients

Homeowners, especially those going through their first remodel, rarely realize... More

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Quality Controlling the Business

If you assume that it's OK to put a heat register under a window, inevitably your client will say, ëI want to put a big plant right there,'” jokes Chris Withers about the hundreds of moments in a remodeling project when decisions must be made. And they're best made upfront. More

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