Both successes and problems are usually the result of what lots of people do, not just one person. More
Like other business owners in the wake of September 11, Skeeter Coleman watched his business revenues drop off this year, from $2.6 million in 2001 to less than $2 million. Coleman hired a marketing consultant to help him create a strong brand identity by tweaking the company logo and rethinking every piece of printed material. More
Rosemont Remodeling owner Ed Sutherland went to the gym to bulk up his business. "I couldn't have done any better as far as dollars spent and the people I want to talk to." More
A Web site can multiply your business presence, but more likely it's just the icing on the cake, the final stroke that solidifies your reputation. With that philosophy, design/build remodelers Sharon and Jeff Rainey, owners of Home Equity Builders in Great Falls, Va., launched a postcard campaign to attract Web site visitors, promising a magnifying glass to people who requested one online. More
For every 10 parties who are interested in purchasing our handyman franchise, we find that only one or two are appropriate," Mark Richardson says. "You have to have the staying power to let the baby get out of its diapers," Richardson says. More
If life goes according to business plan, an Owens Corning basement finishing system franchise will be Gary Eichhorst's ticket to future retirement. "Once I get it developed the way I want, it will give me an exit strategy because it will have proven revenues year after year." More
