For replacement contractors, business is all about sales and marketing and ensuring there are enough leads in the pipeline. We take a look at the numbers these companies track daily to maintain their business. More
The success of your marketing effort is finally determined by how many profitable salese it results in. More
Key to sustaining, and growing, a remodeling business is a balanced mix of past and future customers. Tracking your lead sources is essential to your business health and marketing plans. More
Tried and true ways to generate leads can go stale, which is why it's crucial to constantly develop new ones. More
Charles Gindele of Dial One Window Replacement Specialists describes how he was recently blindsided by a dishonest employee. More
In this interview, Charles Gindele, owner of Dial One Windows, in Orange County, Calif., explains how a customer service program increased his company's sales by 26% last year. More
What makes Mazmanian, a certified professional behavior analyst, so certain of the qualities of his client's employees is a combination of experience and tools. He has been working with contractors for 15 years and uses the DiSC, a behavioral profiling tool used since 1945 on about 20 million people, and the PIAV, a 20-year-old personal interests, attitudes, and values assessment that measures why people act the way they do and what drives them. More
We have something we call our Cooperative Marketing Program. Basically, if you're a past customer of ours and you refer someone to us, we'll pay you 2% of the job's purchase price. More