This boy from the Bronx runs a $50 million company and has a heart of gold. He is... More
Alure Home Improvements of Hicksville, N.Y., attributes its growth from a sales volume of $18 million in 2002 to $27 million in 2004 to Partner Points, a program that promotes repeat and referral business. About 12 years ago, president Carl Hyman (Big50 1993) began promoting profitable referral and repeat work by sending out a newsletter, setting up a service department for warranty work, and creating the early version of the Partner Points program, where the client who referred the company the most won a Caribbean vacation. More
What's it worth to you, and your company, when you can get past customers to bring you new business? Carl Hyman, chairman and part-owner of Alure Home Improvement, figures it's at least worth the cost of a trip. More
