Brian Moline

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Know Thy Market

It's not something you have to take on by yourself. You can get a local consultant to help you with it, at a minimum cost of around $2,000, though the price tag can climb significantly higher depending on how extensively you decide to redo your marketing materials. But if you're short on monetary resources and have the time, you can do most of it on your own. So welcome to Market Analysis 101. What follows are the five steps to a better position in your marketplace. More

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