Employees entering the hotel conference room are greeted with the mouthwatering smells of ham, bacon, pancakes, and omelets. It's time for Unique Window & Door's monthly breakfast meeting, where bonuses will be handed out -- each of the Indianapolis company's 100-plus employees is eligible to receive a bonus -- and company profit-sharing information will be updated. More
Television can be the centerpiece of your lead generation effort, or it can be an expensive disappointment. It acts as the former for Unique Window & Door, in Indianapolis. The company spends 40% of its annual marketing budget buying air time, some $60,000 a month, 50 weeks a year, says Bob Dillon, president and owner. Television advertising generates close to 50% of sales, he adds. More
