The Integer Group

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'The Complex Shopper' Research Reveals How and Why Consumers Buy Large Home Improvements

The Integer Group and Decision Analyst's research, "The Complex Shopper," presents interesting findings about what motivates consumers to make big-ticket purchases. More

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Buying Power

A new study shows that big-ticket purchases can stress out consumers. Getting past that stress is the key to having them buy quickly ó and buy again. More

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