It's not something you have to take on by yourself. You can get a local consultant to help you with it, at a minimum cost of around $2,000, though the price tag can climb significantly higher depending on how extensively you decide to redo your marketing materials. But if you're short on monetary resources and have the time, you can do most of it on your own. So welcome to Market Analysis 101. What follows are the five steps to a better position in your marketplace. More
Drive through any U.S. city or town of size and you'll see them: McDonald's, Burger King, and Subway, Pro-Cuts and Supercuts, Jiffy Lube, Re/Max, The UPS Store. Franchises one and all. Franchising sales in the U.S. alone exceeded $1 trillion in 2000, with more than half a million business units generating some 8 million jobs, the International Franchise Association reports. Think you're the right kind of person for a franchise? Sorting out the risks and rewards requires diligence. More
Selling home improvement products and projects is an art, to some. Others might define it as a highly nuanced set of skills. The aim, of course, is to win the confidence of homeowners and close the sale. And like everything else today, home improvement selling is going high tech. More
Thinking about purchasing a franchise? There are questions to ask and answer and processes to follow to make finding “the one” all the more successful. More
Last year, Maine Window & Sunroom made capital investments. Quite a few, actually. The Kennebunk company set up a full-scale branch in Bangor, opened a 10,000-square-foot distribution center, and purchased an Owens Corning basement finishing franchise. More
One franchise option growing in popularity is the Owens Corning Basement Finishing... More
This month's new roofing products, (MonierLifetile, Trimline Building Products, Georgia-Pacific, Tamko Roofing Products, etc. More
Like the name of his company, Steve Taylor offers service tailor made for his... More
If life goes according to business plan, an Owens Corning basement finishing system franchise will be Gary Eichhorst's ticket to future retirement. "Once I get it developed the way I want, it will give me an exit strategy because it will have proven revenues year after year." More
This is part of the strength behind Owens Corning's Preferred Contractor program, where participants are backed by familiar Pink Panther-branded products. Owens Corning's program is one of the most thorough in the industry, offering contractors access to extensive sales and marketing materials, lead generating programs, and a promotion allowance toward items that will grow their business, such as training courses and office equipment. CertainTeed also offers Master Craftsman, a certification program available through workbooks or their Web site. More
