Criner Construction

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Brand Redux: How a Brand Overhaul Has Reenergized One Virginia Remodeling Company

Criner Remodeling finds that revamping its brand with a new name, logo, van advertising, and new marketing materials has breathed new life into the company. More

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Buzz Factor: Remodelers Experiment With Sales-Free Community Events

Low-key efforts put faces to remodelersí names and distinguish them from the marketing barrage that consumers face on a daily basis. More

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