Continuum Marketing

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Business How-To: Measure and Analyze Leads

Key to sustaining, and growing, a remodeling business is a balanced mix of past and future customers. Tracking your lead sources is essential to your business health and marketing plans. More

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10 Things Social Media Can and Can't Do for Your Company

Social media can't do it all, but it can do some things really well. More

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Super Size It: Advertising Using Billboards

Billboards can be used for attracting customers as well as branding for the longer term. More

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Web Marketing Makeover

In slow economic times, an updated website could be bringing in more business than... More

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Hard or Soft Sell?

Energy tax credits can help bring new business if you market and sell them in a way that fits who you are and what you do. More

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