Angie's List

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Letter to the Editor: Angie's List Doesn't Care About Contractors

A letter to the editor of REMODELING from Howard Falkow, owner of Metro NY Insulation, in response to the magazine's April cover story, "You've Been Rated." More

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Follow the Money: Figuring Out the Real Purpose of Angie's List

Mike Damora weighs in on what drives Angie's List. Is it is a public service provider or an online lead generator? More

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Vindication: Suing a Client for a Negative Online Review

A remodeler took a client to court after she included defamatory comments in her online reviews of his company. More

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Marketing to the New Remodeling Client

In a tough economy, remodelers are reviewing the value of every promotional dollar they spend. Consumers have changed, and so must remodelers' ways of reaching them. More

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Protecting and Strengthening Your Reputation Online

With more consumers researching companies online and ranking their services through consumer-oriented social evaluation websites, it pays to be proactive in maintaining your online reputation. More

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