Andersen

Many design/build or general contractors attending this year's Remodeling Show in Baltimore have seen business fall off as word of mouth referrals dry up. But home improvement companies specializing in one, two or a handful of products linesówindows, siding, roofing, sunroomsóface a different set of challenges. More

At a time when many home improvement companies see their sales sliding backward, Renewal by Andersen of Colorado Springs and Denver, our Replacement Contractor of the Year, posted a sales increase of almost 26% last year. How do they do it? More

Every home improvement company organizes its presentation book differently depending on what it sells, its company history, etc. The best use their book to structure the sales presentation. More

Ask a home improvement salesman to describe his worst nightmare and chances are it involves a five-figure contract turned down because of bad credit. More

Your salesperson gets to the door and no one is home. Or, worse, someone is, and that aggrieved homeowner explains that she told the canvasser she wasn't interested. More

The marketing mix that generates leads for St. Clair Corp. once consumed 22% to 25% of the company's annual revenue. But the seven-branch contractor, headquartered in St. Louis, pared those expenditures down to 15% by instituting a lead-tracking system that gives the company clearer insight into the productivity of its various marketing platforms, including television, radio, newspapers, and billboards. More

When Belinda Hopp walks into a home, women often welcome her, telling the sales manager for Renewal by Andersen in Minnesota's Twin Cities, "I'm so glad they sent a woman. It makes me so much more comfortable." More

Cold calling can be just that: cold. And nobody knows it like a canvasser. More