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Factory Direct
Window retailers who make their own products cite advantages and disadvantages.
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Big Game Hunting
Mike Gilkey got into commercial window installation for the simplest of all possible reasons: to keep his crews busy during the cold months. A few years ago, Gilkey, whose company has four locations in three states and produces its own windows out of a 50,000-square-foot plant in Cincinnati, began putting the vinyl windows he manufactures, as well as other windows, in office buildings and condominiums of anywhere from 3 to 20 or more stories. Today, his company operates a separate division, Gilkey Commercial, which accounts for approximately 15% of Gilkey's $22 million in sales.
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Sites to See
Today just a handful of home improvement companies are generating 25% or more of their leads from the Web, in some cases, strictly from the company Web site. But the fact that they do makes it clear that the Web holds huge promise for home improvement companies seeking a fertile (and low-cost) lead source.
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