To protect your reputation as a remodeler, you need to use products that are as highly regarded as you are. They need to provide a distinctive blend of curb appeal and rugged durability.

Some remodelers like to get word-of-mouth product referrals from their peers. Others rely on online product reviews. But an increasing number are seeking the reassurance of both verbal and digital product endorsements.

Senior Associate Marc Sloot at SALA Architects in Minneapolis is a professional who likes to get dual confirmation before using a building product. He did a lot of homework before choosing LP SmartSide Lap Siding for a major remodel of a historic Victorian home. The project had two primary goals: maintain the original beauty while conserving energy through a net-zero build.

“Product referrals from trusted colleagues carry more weight with me than online reviews, but I can’t always get those personal referrals,” says Sloot. “My research process is very thorough. First, I ask around my own office to see if anyone has had good or bad experiences using a product. I’ll also ask builders with whom I’ve worked, including the builder on the project in question. Then I search the Internet for reviews of the product.”

Sloot’s research doesn’t end there. “I often times get a sample of the material and play around with it,” he says. “I’ll maybe soak it in water or put it in the freezer. I also talk with the local reps for the product to try to determine how well it will be supported if there’s ever a problem with it.”

“The Minneapolis net-zero Victorian remodel project was one where both the online product reviews and personal referrals gave me confidence in choosing LP SmartSide Lap Siding,” says Sloot. “Some other siding products we considered would have achieved a similar aesthetic, but wouldn’t have met the sustainability and green certification criteria for the project.”

When a product like LP SmartSide Lap Siding gets the dual endorsement of peers and online reviewers, remodelers can rest assured that the product will enhance their reputation for doing outstanding work.

LP and SmartSide are registered trademarks of Louisiana-Pacific Corporation.