If your company is perceived as average in your market, with little to differentiate it from your competitors, the customer’s decision is likely based strictly on price. If you can stand out as one of your market’s top contractors, however, pricing may still be a factor, but your company is going to be chosen for reasons other than price.
Being recognized as one of the top operators in your market is not about your company’s size or the size of your jobs. It’s about the quality of your company’s delivery history, production skills, and capabilities. It’s about your reputation, the perception in your market of who stands out as one of the best and—cost aside—who would be chosen for the job 80% to 90% of the time. This is the category for those who can communicate to their customers who they are and what they are about, and then back it up with how their company performs. If you’re not content to go through the motions and be average, but want to elevate yourself and your company, this is the category for you.
In Remodelings's sister publication, Professional Deck Builder, Bobby Parks shares a simple business approach that has helped him deliver over 40 million dollars of residential and commercial deck and porch projects.
