Imagine you are considering working with a potential client who seems apprehensive and possibly needy. Imagine you get the project. What might you wish you had considered and/or asked the potential client or yourself before deciding to work with them?
Here are some suggestions:Why are these folks good clients for your company?
Over time, all companies have at least a gut level feel for what is a good fit regarding clients. Use that filter all the time. Ignoring it can put you, your people, and the company through thankless grief.
Why do these folks think we are the right contractor to work with?
Ask this question early on. The worst case is they expect something from your company that you simply can’t deliver. Better to find that out as soon as possible.
Have they been through a remodeling project in the past? If so, how did it go?
If they have never experienced the challenges involved in being a remodeling client, you are likely to be viewed negatively if you work for them. There are simply so many things that can go wrong during all phases of the planning and the actual remodeling.
If they have been through a remodeling project and it did not go well, question them thoroughly about why they think that happened. If all they do is blame the contractor then get clear about what they think the contractor did wrong. If you think the potential client was the real problem, not the contractor, then don’t work for them!
What are the client's expectations about the process, in general? Do those expectations align with your company's idea of what reasonable expectations are?
If so, great. But if not, what are the specific gaps? Are the gaps large or small? It’s better find out sooner than later. There is the distinct likelihood that they don’t align with yours. Talk it through. If there is not a meeting of the minds, refer another remodeler who might be a better fit.
Can the client listen to what your company says? Will they allow your company to be in control?
If they won’t listen now, they likely won’t listen when it all hits the fan. If you can’t be in control you will rue the day you decided to work with them.
What are their main concerns and worries? Can your company truthfully prevent those from being problems?
If the potential client’s pains are not ones that your company can provide solutions for, then you must free up their future. Working for someone who ends up feeling you are the problem is a terrible situation to be in.
Tough questions, right? Here's the deal: You must know the answers to them before you decide to work with anyone. Not asking questions like these is a dangerous way to gamble with your future and that of your company.