Houzz, the website for home remodeling and design that has begun selling guaranteed high-visibility listing space to pros, announced May 13 it has doubled to nearly 60 the number of construction categories that visitors can use to find a contractor.

The new categories include decks & patios, home media, stone & pavers, cabinetry, ironwork, tile, and fireplaces. (See complete list below.) They join more general existing categories such as general contractors, interior designers, architects, and kitchen & bath designers.

With more than 14 million unique visitors per month, 90% of them homeowners, Houzz has become a significant marketing vehicle for remodelers. Historically, all remodelers needed to do to get noticed was sign up, post photos, and take part in conversations. But in January, Houzz launched a pay-for-play service called Houzz Pro+ in which a pro can pay to reserve itself a guaranteed spot on the first page of results when a site visitor searches for pros in a particular category in any of 325 markets across the United States and Canada.

In a related development, Houzz said that of the roughly 1,000 home builders and remodelers who responded to a recent survey by the site and who qualified as "active" pros (by posting at least five photos of their work), roughly 75% said demand for their services is higher than it was a year ago.

The new categories are:

  • Wine Cellars
  • Upholstery
  • Staircases
  • Sport Courts
  • Outdoor Play Systems
  • Outdoor Audio/Visual
  • Lawn & Sprinkler Systems
  • Ironwork
  • Fencing & Gates
  • Driveways & Paving 
  • Carpenters
  • Decks, Patios & Outdoor Enclosures
  • Cabinets and Cabinetry
  • Garage Doors
  • Doors
  • Siding & Exterior Contractors
  • Kitchen & Bath Remodelers
  • Stone,  Pavers & Concrete
  • Home Builders
  • Tree Service
  • Rubbish Removal
  • Roofing & Gutters
  • Electrical Contractors
  • Plumbing Contractors
  • Solar Energy 
  • Septic Tanks & Installation
  • Heating & Air Conditioning
  • Environmental Services & Restoration