Lowe's announced it will soon offer one of the widest selections of Simpson Strong-Tie hardware products in the marketplace. Simpson Strong-Tie framing hardware, fasteners, and more will be available at Lowe's stores nationwide with an expanded assortment on the LowesForPros.com platform beginning in the second quarter of 2020.
“As we continue to invest in new partnerships and key brands our Pros know and trust, we look forward to offering Simpson Strong-Tie to our customers,” Bill Boltz, executive vice president of merchandising for Lowe’s, said in a public statement. “This expanded assortment helps Pros get all their hardware needs in one place, saving them time and money.”
Lowe's said its partnership with Simpson Strong-Tie will allow pro customers an "even greater access to high-quality products" that meet the building industry's demands. Home improvement retailer Lowe's will also offer localized Simpson Strong-Tie assortments, particularly in markets prone to seismic and wind events that have unique building code requirements.
The LowesForPros.com platform is part of a strategic plan for Lowe's to capture a greater share of the pro marketplace. The retailer made several improvements to its pro presence in 2019, including improving job lot quantities, improving associate service levels, adding dedicated pro loaders and pro department supervisors, and improving consistent volume pricing. On the company's fourth quarter earnings call, executive vice president of stores Joseph McFarland said the company planned to launch a pro loyalty program and CRM program to pros. The company tested its pro loyalty program in several markets in the second half of 2019, receiving positive feedback.
"As we think about personalized offers, as we think about being able to attract spending, as we think about business management tools for the Pro, none of that was available [before]," McFarland said on the earnings call. "We're really excited about all the things we're rolling out from a Pro standpoint in 2020 and we'll continue to capture market share and gain traction."