eImprovement, the Pleasant Prairie, Wis.-based home improvement retail website, is being forced to close as a result of the coronavirus pandemic, according to the Milwaukee-Journal Sentinel. The company recently launched a new brand, Hausera, an online kitchen and bath specialty retailer. At the time of Hausera's launch, eImprovement said it planned to employ 100 people by the end of 2020 and grow revenue over $200 million.
eImprovement LLC notified the state that it would permanently close all operations, including its 22,000-square-foot headquarters in Pleasant Prairie. The company, which started with the website eFaucets.com in 2003, launched hausera.com at the end of February.
eImprovement LLC will permanently close all of its operations by May 23. The company plans to begin eliminating 60 positions on April 30, according to a letter sent to the state. Employees will be provided wages and benefits for 60 days, according to the letter dated March 30.
The websites are now stripped down to landing pages that say "we're sorry but at this time we are no longer accepting new orders."
The letter to the state did not say if economic uncertainty regarding the coronavirus crisis affected the decision to close.Read More