Hausera, an online kitchen and bath specialty retailer designed to "empower" homeowners and design professionals with a curated experience, launched publicly. The platform's mission is to help homeowners and design professionals "bring their design visions to life" by creating an intimate online shopping experience.

“Designing a home is full of important decisions—with none more intimate than kitchens and baths,” Wesley Ward, vice president of marketing and merchandising at Hausera, said in a public statement. “We’ve created Hausera with a simple mission to bring back pride and joy to the kitchen & bath renovation experience.”

Recent research indicates too many choices exhaust and overwhelm consumers and can make them indefinitely postpone decisions. Hausera aims to reduce these consumer frustrations by helping homeowners and professionals find products to create their ideal kitchen, bathroom, and laundry room.

Pleasant Prairie, Wis.-based Hausera offers a broad selection of kitchen and bath products with options for all styles and budgets, according to the company. The company's Room Inspiration feature presents kitchen and bath projects curated by design professionals with shoppable product lists to help achieve specific looks.

“Ultimately, Hausera is giving customers a better shopping and buying experience,” said Ward. “Whether you’re a DIYer, a contractor, a designer or a homeowner working with a contractor or designer, we know that if every touch point is smoother, the entire process is more satisfying. That’s why we’re working to make the experience even better while making it easier to buy the highest quality products that are tailored to a budget and style. All so our customers can have peace of mind and turn their dreams into realities.”

The company plans to roll out a number of features for professionals in 2020, including dedicated account managers, professional and volume discounts, a referral program, an ambassador program to help expand client bases and grow portfolios.

Hausera was created by elmprovement LLC, a direct-to-consumer kitchen and bath product online retailer since 2003.