Homeowners will remain eager to upgrade and update their living spaces in 2020, according to a survey conducted by HGTV. The HGTV survey found that 38% of Americans are planning to do some kind of renovation project in 2020, with men in the 25-to-44 age cohort most excited about redoing their spaces.
Americans continue to prioritize their kitchen and bathrooms in renovation plans. More than half of the respondents reported the kitchen as a top remodeling priority, while 46% of respondents indicated the bathroom was a priority to upgrade. Bedrooms and living/family rooms remain relatively popular rooms for upgrading, while outdoor spaces and dining rooms are the spaces with the lowest renovation priorities, according to HGTV.
Traditional style remains king for all spaces, with more than a third of respondents indicating it was their top style preference. In response to the popularity of traditional design in the kitchen, HGTV's digital experts projected the return of warm tones such as tans and beiges and natural wood cabinets in walnut or oak finishes in 2020.
Midcentury modern increased in popularity significantly from 2018, growing in popularity by 16 percentage points year over year. While midcentury modern has been historically based on simple neutral colors such as white, black, and wood tones, HGTV's experts say color is making a comeback and the style can be achieved in bolder green, gold, orange, and retro pastel hues.
Farmhouse, bohemian, and rustic styles round out the top five most popular design styles, according to HGTV.
Budgeting will remain the most important factor for renovating homeowners, with 62% of respondents indicating they would like to spend less than $2,000 on their renovation projects. In a public statement, Mariel Clark, vice president of digital for HGTV, stressed the importance of taking time to think through a budget and goals for renovations.
HGTV's survey, conducted by its Digital Team and Open Mind Strategy, generated responses from 2,000 nationally representative respondents between September 30 and October 3.
