Helmut's Remodeling Milwaukee

Full-service remodeling

38 years in business

2002 volume: $1.7 million

Staff: 4 office, 6 field

If a niche is something specific, Helmut's Remodeling, a Milwaukee general remodeling company that takes on a broad range of projects, has what you might call an anti-niche: "Our niche is to help whoever calls us," says Ken Connor (left), a football coach before he joined the company 20 years ago.

Immediate response to the calls it receives has given Helmut's Remodeling a reputation for excellent service, both among Milwaukee homeowners as well as other, larger companies and fellow NARI members, which are happy to recommend Helmut's for jobs they can't squeeze into their schedules.

Photo: Jonathan, Inc. "We want customers to look at that job and see it as better than they thought it was going to be," says Connor.