The goal at Pierpoint Construction isn’t to just remodel a room or repair a damaged pipe. Company president Todd Pierpoint strives to be a one-stop shop for everything a client is looking for.
“Relationships are important to us, and we want to be our customers’ sole source for any question that comes up regarding home remodeling or repairs,” he says. “For example, ‘How do I make my home more energy efficient?’ Or, ‘My mother will move in soon and we need to make accommodations to our bathroom, will you take a look?’”
To maintain that status as a trusted wealth of information regardless of the project, Pierpoint prides itself on quality and takes the time necessary to complete a job. “We will not compromise our quality to cut costs or time to get a job. We have been in business for over 25 years now. We have demonstrated that our work will last and that we will stand behind our work,” Pierpoint says.
Pierpoint partners with both Angie’s List and HomeAdvisor to generate leads, and maintains a Houzz profile to attract those customers who are interested in reading reviews or looking at photos of completed jobs. Pierpoint also connects with potential clients and shows off the company’s work through its Facebook page. “Facebook is giving us more and more exposure. We keep it update with pictured from all of our current projects.”
Takeaways:
- Having a digital presence is important for Pierpoint, but most of the company’s leads actually come in January and February and are directly related to holiday mailings the company sends out to current and former customers. “At the end of every year, we send out Christmas cards with a newsletter and give out calendars. We get job inquiries that are directly related to our December Christmas mailings,” Pierpoint says.
- In order to attract and retain quality employees, Pierpoint continues to offer health insurance despite changing rules and regulations. “We continue to provide health insurance as a benefit to our employees even though costs have increased substantially. We do not want our employees to worry about healthcare coverage.”
